real studies, real changes
What happens after you hit submit
Here are a few ways our panel members’ answers made their way back to the grocery aisle.
Survey · Snacks
A family snack brand
We asked 2,000 households what makes a good lunchbox snack. Parents kept saying the bags were too hard for little hands to open, so the brand switched to an easy-tear pouch.
2,000
households surveyed
Receipt uploads · Frozen meals
A regional frozen food maker
Members uploaded their grocery receipts over a couple of months to show when frozen dinners actually land in the cart. With 1,200 households sharing, the pattern was clear: most people stock up midweek, so the brand moved its in-store deals from the weekend to Wednesday.
1,200
households sharing receipts
Product test · Cleaning supplies
A household cleaning company
We mailed a new all-purpose spray to 300 members to try at home. Most liked how it cleaned but said the scent was too strong, so the company softened it before the spray hit shelves.
300
members testing at home
Your next answer could change the aisle
Join the Basket Harvest shopper panel and earn gift cards while you help shape what ends up on the shelf.
